Playtomic, the Milan-based market leader, announced l’acquisizione della startup torinese Sportclubby, one of the leading sports booking platforms in Italy with over 1.5 million users. This merger aims to unite the country's two largest padel and tennis communities, offering clubs and players the opportunity to maximise usage of the platform.

Padel is a market currently valued at €2 billion, expected to reach €6 billion by 2026 according to Deloitte forecasts. The Piedmont region ranks third in Italy for facilities with indoor courts, preceded only by Lombardy and Lazio, with 78 clubs.

The CEO of Playtomic, Felix Ruiz, emphasised the relevance of this acquisition in the process of consolidation of the company in Italy, emphasising the goal of providing an optimal experience for players. This reinforcement will result in a robust network effect simplifying the connection between users and making it easier to find fellow gamers at any time.

Alessandro Tortorici, Playtomic's Regional Manager in Italy, underlined the importance of this step in the Italian padel landscape, emphasising the merger process of the two largest padel communities in the country. This synergy will allow clubs and players to take full advantage of the platform. Furthermore, the introduction of a unified Level Scheme of players based on Playtomic's established ranking system will enhance the social aspect that makes padel such a popular sport.

Biagio Bartoli, CEO e Co-fondatore della startup torinese Sportclubby, expressed enthusiasm about the acquisition, saying that together with Playtomic, the largest padel and tennis community in Italy will be born. Bartoli emphasised that this is not just a matter of business growth, but that he firmly believes this union is the key to unlocking the full potential of the industry of today's two most popular racquet sports. In summary, the merger marks a new era for both companies, with the beginning of new synergies that promise to bring significant benefits to the Italian sports scene.