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Revibe, a startup for the development of the Metaverse, is founded at OGR Turin

The newly created company will offer brands that decide to approach the Metaverse the development of virtual experiences and products.

Ribelli, Mixed Bag and 3×1010 are three companies from Turin that decided to co-found the startup Revibe – Metaverse Factory, with 50 employees and the mission to design and develop the digital presence of brands in the Metaverse. With different approaches in terms of marketing and communication, the company wants to offer its client companies a prominent showcase to present themselves in the Metaverse. Large multinationals have wasted no time and are already taking care of their presence in the virtual world with their blockchain marketplaces. On the other hand, companies and small and medium-sized enterprises may need the support of a technical partner, such as Revibe.

Revibe purchases the virtual space for its client companies, at a price of around 30,000 euros, and within it begins a real brick-by-brick construction of the brand's virtual presence in the Metaverse. The first client was Compagnia dei Caraibi, a Turin-based company that distributes alcoholic beverages from all over the world, which built a virtual art installation to tell its company's values online to the avatars that connect to the platform.

Pietro Bonada, co-founder of Revibe, commented: "We have brought together the best of our agencies in a single project, in a year's time there will be a saturation of offers and we wanted to be among the first. Just like the companies that rely on us with a variety of interests. Some decide to use storytelling, others prefer to sell their products. You buy a bag with your virtual alter ego and after two days it arrives at your home. But it can also be used to train staff, the immersive scenarios are endless. The Metaverse is still a gamble, but nobody wants to risk the Kodak effect. It's about formare il personale, gli scenari immersivi sono infiniti. Il Metaverso è ancora una scommessa ma nessuno vuole rischiare l’effetto Kodak. Si tratta di defending leadership, maintaining a competitive asset. At the moment the costs to be borne are quite substantial but the game is worth the candle. When it comes to innovation, the first to move are the insiders, then the VIPs and the companies. But the Metaverse has come a long way and now there is only one actor missing: the masses".


Luca Coppolella
Head of Content


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