If you design innovative digital applications and products, your choices have repercussions that cannot be separated from your technical skills. However, a large part of the design world perceives the world of development as something foreign, incomprehensible and unexplorable, not pertinent to them.

Don't worry, we won't try to convince you to learn how to programme. Upstream UX, will be a conversation that brings UX design and technology to sit at the same table and speak the same language: 'natural technical language'. We'll talk about how a greater technical understanding can help designers better navigate customer requirements, solve problems before they become insurmountable, and create solutions that not only look good, but also work great.

Whether you are a UX designer looking to take a step forward or a founder involved in the design of your own product, you will discover how the right level of technical knowledge can make your work more efficient and easier to realise. This will be an informal meeting, full of practical examples and no frills, on what skills are currently essential in this field, even for those who are entering it for the first time.

PROGRAM

05:00 pm – Welcome and registration

05:15 pm – Talk with Tommaso Salvetti and Riccardo Barbotti – Co-Founders of BitBoss

06:15 pm – Q&A

06:30 pm – Networking beer