Piedmont, historically recognized as the hub of the Italian automotive industry, embarks on a new initiative to strengthen its position in the sector: the birth of the Vehicle Valley. This project aims to consolidate and promote the technological district linked to automotive and mobility, inspired by the model of the Emilian “Motor Valley”.
The idea was officially presented on March 27, 2025 as part of the initiatives related to the National Day of Made in Italy at the Skyscraper of the Region. The President of the Piedmont Region, Alberto Cirio, underlined the importance of this initiative, highlighting the presence in the area of entrepreneurial excellence and high-level scientific knowledge. The goal is to create a network that favors growth, attracts new investments and promotes the territory also through tourism linked to business culture, with the aim ofconsolidating the production chain, attracting investments and enhancing local know-how. At a time of great transformations, between the electric transition and the challenges imposed by international tariffs, the Vehicle Valley proposes itself as a driver of innovation and intelligent mobility.
The founding members of the “Vehicle Valley” association include prominent names such as Italdesign and Pininfarina, as well as institutions and associations such as the Turin Industrial Union, API, Turin Chamber of Commerce, CNA Turin, ANFIA and the Piedmont Region. This strategic collaboration aims to create synergies between companies, research bodies and institutions to enhance cultural, training and research activities in the automotive sector, as well as to attract investment and disseminate knowledge and skills.
The Councillor for Productive Activities, Andrea Tronzano, highlighted how the car is an integral part of the cultural and economic identity of Turin and Piedmont. He also underlined the importance of creating a system to promote research and development in the transport sector.
According to data provided by the Chamber of Commerce and ANFIA, Piedmont is home to 713 companies in the automotive sector, employing over 56,000 employees, representing 33% of the national total. These companies provide creativity, technology and services to builders around the world.
The association’s first international mission is scheduled from 22 to 24 April 2025 in Michigan, USA, during the VTM Vehicle & Transportation Technology Innovation Meetings, with the aim of presenting the Piedmont district as a center of excellence in the global automotive landscape. The Vehicle Valley aims to organize a first public event on the occasion of the Auto Show, scheduled for September in Turin, with the aim of further strengthening the visibility and attractiveness of the Piedmontese district.
