The fourteenth edition of The Others in Turin, which takes place in Turin from 30 October to 2 November, marks an important step forward in the integration between art and technology thanks to Artpay, the official fintech partner of the exhibition. Founded in 2023 by Luca Pineider and Rossella Destefani, Artpay introduces for the first time in Italy a method of purchasing works of art that allows not only immediate digital payment but also the possibility of paying it in installments directly during the fair.

This innovation supports The Others’ mission to bring collecting closer to the new generations, especially Millennials and Gen Z, by making the art market more accessible and in step with contemporary digital habits. The fintech platform develops collaborations with selected international financial partners, facilitating simple and secure transactions, so as to offer new sales opportunities to galleries and improve the buying experience for collectors.

Artpay founder Luca Pineider explained: “The art market is experiencing a phase of profound transformation and we are convinced that innovative solutions such as Artpay can accelerate its evolution. The partnership with The Others has a special value for us: it is a fair that has always focused on innovation and the new generations who gravitate around the world of art, gallery owners, artists and collectors. With Artpay we want to offer galleries new sales opportunities and collectors a simple, safe shopping experience in line with the habits of the new generations”.

Artpay thus fits as a pioneering reality in the Italian fintech scene dedicated to art and collectibles, establishing itself thanks to important awards such as the Best Luxury Startup Global 2025 award awarded by HTSI – Il Sole 24 Ore and the selection in the 100 most innovative startups by StartupItalia. Artpay is also supported by the certified incubator The Net Value in Cagliari.

This collaboration between The Others and Artpay represents a clear signal of how the Italian art sector is increasingly embracing digital transformation, taking the artistic buying experience towards new inclusive and technological horizons.