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“L’imbucato: viaggio genuino nell’ecosistema startup” | Ep.8 (Parte 1)

How to acquire B2B and B2C customers for your startup? Let's find out together!
▶️ You can also listen to it on Apple Podcast, YouTube, Feed RSS

If Mina used to sing "Parole, parole, parole" I should sing "Domande, domande, domande"... I always get so many questions about the world of startups and innovation!

Ever since I found out that by going to Tribe by ToTeM events I would be able to satisfy my thirst for knowledge, at least until the next month's event, I must say that I got a taste for it! So, a couple of weeks ago, me and my new right-hand man in this adventure went to crash the event Tribe by ToTeM #15, co-organised with ESCP Business School and Blue Factory ESCP.

What are the key trends in customer acquisition that startups should be aware of, both in B2B and B2C? What are the most common difficulties startups face in customer acquisition? How can startups measure the success of their customer acquisition campaigns?

To find the right answers, in this Part 1 of 2, I spoke to:

  • Matteo Aliotta, CEO & Growth Manager of LTV
  • Isabella Maggioni, Associate Professor of Marketing at ESCP Business School
  • Irene Giani, CEO & Co-Founder of Deeva
  • Nicholas Bena, Marketing Manager & ADV Specialist of Merakyn

“L’imbucato: viaggio genuino nell’ecosistema startup” is a ToTeM Torino Tech Map production, produced in collaboration with Kiwifarm.


Valerio Capasso
Founder TORO Legal Hub


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