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IH1 is launched, a holding company of the Turin-based startup studio Mamazen

Thanks to the Dual Entity model, it will be possible to minimise risks and maintain aligned objectives for the startup studio, the holding company, the startups and the investors involved.

Mamazen, the first Italian Startup Studio born in 2018, has created the holding company IH1. Mamazen's mission of generating successful ideas and launching quality startups will materialize over the next 5 years in the creation of 15 startups in which IH1 will invest 10 million, 3 million in Mamazen and 7 million in the best ten startups that will be launched. This type of model, born in the United States, is called Dual Entity and allows the startup studio and the holding company to remain two separate entities but at the same time to align the interests of both entities and those of investors interested in supporting the projects created.

The success rate of startups created by a venture builder or a startup studio is between 35% and 70%, compared to a 90% failure rate for startups created independently. This Dual Entity model allows startup studios to significantly reduce their risk and focus their efforts more on projects that successfully pass the validation phase and the Holding Company to invest only in the best and already tested ventures. 

Mamazen has a very high international reputation in the field of startups, confirmed by its inclusion in the list of Europe's 50 Best Venture Builders in 2021. In its first three years of operation, the startup studio has created several successful projects:

  • Orangogo, the sports search engine that works with 20,000 Italian sports clubs and is about to close its fourth investment round, which will bring the amount raised to over €3 million;
  • Morsy, a canteen-delivery company that delivers lunch to working people, which received a €200,000 first round and investment proposals for €500,000 thanks to 500% growth in two years;
  • InPoi, a proptech startup launched in 2019 that focuses on supporting those looking to sell their homes and closed its sup first round of €200,000 in February 2021, with a next one of €500,000 coming in the next few months.

One of the strengths of Mamazen and IH1 is the competence and credibility of the team. The holding company will be led by Farhad Alessandro Mohammadi (CEO of Mamazen), Alessandro Mina (former investor and Chief Brand Officer of Pony Zero) and Alexandre Campra (CEO of Sidinvest Group). The board of the startup firm is composed of figures with long and proven experience in the field of innovation including Anna Maria Siccardi (Partner of Bakeca, co-founder of Rete Del Dono, partner of R301), Mauro Maltagliati (co-founder of CornerJob, former Country Manager of Letsbonus), and Alberto D'Agnano (former Equity Research Analyst at J.P.Morgan, former Executive Director at Goldman Sachs, Vice President & Board Member of Ippolita).

Farhad Alessandro Mohammadi ha commentato: “The Holding Company will allow us to increase productivity from launching one to three startups per year, streamline the fundraising process and ensure a perfect alignment of interests with our investors. The Studio model, looking at the US, has shown over time the ability to produce quality startups, just think that the IRR, the average internal rate of return is 53%, more than double that of traditional startups. We nurture talent with continuous training and we only build new businesses with the understanding that every company we launch will have an impact on society and the surrounding environment".


Luca Coppolella
Head of Content


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