What is public relations? What is it for and how is a press releasewritten? How does media relationswork? Through practical cases and general outlines, during this free event at I3Pall the dynamics of public relations for companies will be explained, starting from the conception of the strategy and the main tools with which to implement it, to the use of the most refined and innovative media relations methodologies.
PR, in fact, has undergone two major revolutions in recent years: first with the advent of the web and social media, then with the debut of synthetic media. With the web, PR, from being an awareness and reputationchannel, has been integrated with digital marketing activities to achieve online visibility objectives, and the focus on the quality of positioning and reputation has increasingly gone hand in hand with SEO SEO logic to develop further inbound marketing strategies via the Internet. The encounter between these worlds has given rise to inbound PR, which is of increasing interest to innovative companies seeking quality positioning, starting with content and news, through both owned and earned channels.
The meeting will be held by Alessandro Tibaldeschi, Founder of the communication agency Press Play, together with Agnese Vellar, Head of Innovation. Founded in 2008 in Milan, Press Play has established itself as a press office in the green sector, taking care of the communication activities of start-ups, companies and consortia, specialising in communication, public relations and digital PR also for the lifestyle, innovation, fintech, food, education and travel sectors.
How to participate
The event will take place on Monday 13 March 2023, at 5pm in presence in the Agora room of the incubator I3P, located inside the Campus of the Politecnico di Torino and accessible from two different pedestrian entrances: Corso Castelfidardo 30/A and Via Pier Carlo Boggio 59.
Participation in the event is free, upon registration on Eventbrite.
Programme
- h. 17:00 – Accreditation and welcome
- h. 17:10 – Introduction by Lorenzo Valle, Communications Manager at I3P
- h. 17:15 – “Storytelling the enterprise. Storytelling and media communication strategies for start-ups": speech by Alessandro Tibaldeschi, Founder of Press Play
- h. 17:45 – “The new frontiers of public relations and positioning trends in synthetic media": speech by Agnese Vellar, Head of Innovation of Press Play
- h. 18:15 – Q&A session with the audience in the hall
- h. 18:30 – Conclusions