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In Turin the first university degree course in Psychology applied to Digital Innovation

Intesa Sanpaolo Innovation Center hosted the presentation of the new course of study in collaboration with the Istituto Universitario Salesiano Torino Rebaudengo.

The new master's degree course in Applied Psychology for Digital Innovation, which will become part of the educational offer of theSalesian University Institute Torino Rebaudengo - IUSTO starting from the next academic year, will aim to teach how to place the human being in a central role in every phase of design and management of new technologies. This is the first academic course of its kind in Italy that will train professional figures who will have the role of keeping the human being at the center of innovative and technological processes, in order to ensure the constant maintenance of a package of ethical values applicable to innovation.

The master course was presented in recent days by Maurizio Montagnese, President of Intesa Sanpaolo Innovation Center, theArchbishop of Turin Monsignor Cesare Nosiglia and the President of Intesa Sanpaolo Gian Maria Gros-Pietro. Intesa Sanpaolo Innovation Center, which works actively in the innovation scene in close contact with high-tech startups, will collaborate with the Istituto Universitario Salesiano Torino Rebaudengo by offering its expertise and experience, its work and experimentation spaces and the contacts of its national and international network of innovative realities that can contribute to the development of the educational content of the course. The subject of study will cover both practical and theoretical investigation on the relationship between psychology and innovation, artificial intelligence, user experience, machine learning, programming and design of sustainable products and services with the focus on human well-being and social inclusion

Gian Maria Gros-Pietro, President of Intesa Sanpaolo, commented: "The activation of the first master's degree course in Italy in Psychology applied to digital innovation allows us tobegin an interesting new collaboration with the Salesian University Institute of Turin and the Digital Apostolate on the relationship between the human person, new technologies and their ethical use, a topic that is as central as ever today, at a historical moment in which the use of digital devices has increased due to the pandemic."

"We launched our Neuroscience Lab when the subject was obscure and distant for many," added Maurizio Montagnese, President of Intesa Sanpaolo Innovation Center. "Being involved in this new course of study is proof that the Innovation Center can best read change and anticipate it. We have always looked at digital innovation with attention to the person, because only in this way can we produce true social development." 

To Alessio Rocchi, CEO of IUSTO , "this degree opens up the psychology profession to a transformation, capable of going beyond the traditional declinations of clinical and occupational psychology, forming psychologists capable of being protagonists in the development of technological products and services that reflect the values, rights, interests and authentic needs of individuals, families and society".

Also Monsignor Cesare Nosiglia, Archbishop of Turincommented: “I am pleased to see the birth of a new degree course that will relaunch, after the pandemic, a new awareness in the use of digital technology: I hope that the young graduates will be able to lead the digital transformation towards the common good".

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Luca Coppolella
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